Client Background:
A chain of physiotherapy clinics in Australia was facing challenges in retaining patients and acquiring new ones. Despite offering excellent services, they were struggling to differentiate themselves in a competitive market and had no system for tracking patient engagement. They approached GraminLabs to develop a comprehensive digital strategy, including a mobile app, paid ads, and website revamp.
Challenges:
Low Patient Retention: Patients were not returning for follow-up appointments, leading to a loss in lifetime patient value.
Inefficient Booking System: Patients found the clinic’s existing booking system cumbersome, resulting in missed appointments and poor user experience.
Poor Online Visibility: Despite being established locally, the clinics were not ranking high on search engines, leading to low organic reach.
Solution: GraminLabs implemented a three-pronged Strategy:
Mobile App Development: We developed a user-friendly mobile app that allowed patients to book appointments, get reminders, track progress, and receive personalized post-treatment exercises. This provided convenience and enhanced patient engagement.
Paid Digital Marketing Campaigns: Through highly targeted Facebook and Google Ads, we ran ads that focused on location-specific keywords like “Best Physiotherapy Clinics in Sydney” and promoted treatment success stories, which built trust with prospective patients.
SEO and Content Strategy: We optimized the clinic’s website for local SEO, ensuring that it appeared on Google’s first page when people searched for relevant terms. Additionally, we created valuable content such as blog posts on injury prevention and recovery tips, which boosted website traffic and helped patients connect with the clinic’s expertise.
Results:
20% Increase in Patient Retention: The mobile app’s push notification feature reminded patients to rebook and follow up on their treatments, ensuring a seamless experience.
40% Growth in New Patient Acquisitions: The targeted paid campaigns brought in highly relevant traffic, and the simplified booking process converted them effectively.
25% Increase in Website Traffic: The content marketing strategy helped rank the website higher in organic search results, driving more inquiries.
Key Takeaways:
This case demonstrates the value of integrating a comprehensive digital strategy with customer-centric tools like mobile apps and content marketing. Clinics can not only improve patient retention but also differentiate themselves in a crowded market by offering seamless online experiences.
Are you struggling to generate enough lead to run your clinics. We have helped so many clinics to overcome these challenges. Reach out to our team if experts.